I think that the best tool that i could use more effectively is Youtube, I believe being able use videos is the key to creating more compelling content will drive more viewers to our pages and ultimately our sites and be able to convert them. i believe that it is the missing piece needed to help with our social media on all fronts. Instagram is still for our target market is the best and I believe that we are using the tool effectively.
Insights are some of the most important tools that can help if used correctly being able to get this correctly. Being able to post at the correct times and compelling posts that meet the demographic needs is going to be the best way to increase the audience. If they are not effective you can then use the same analytics to help change your posts.
In order for a business to be successful there needs to significant time invested into all the social media platforms, I would say that on a weekly basis there should be somewhere between 5-10 hours a week. This should include creating posts, pictures and videos, along with engagement on all sites as this is key to be able to continue growing your audience.