Thursday, May 24, 2018

Week 17 Blog Final Post

Social Media use for the Oceanside Breakers has always been among the best run accounts that their is in the local soccer environment. This class helped validate the direction where we have been using our social media. However, I do know that there is always room for improvement, and one that I feel needs more immediate attention is our video content, but more specifically our Youtube channel. I believe that the direction of social media is all going to be geared toward original video content. The consistency that we have maintained has helped us grow and differentiate ourselves from other clubs. 

Being able to use the insights in a much more efficient manner has certainly helped us focus on using our content in the best way possible to the right audience. We have seen a steady increase of new followers and likers to our pages. I believe that we are about to start having a bigger social media influence from the methods that we have been using. 

I think that we have only begun to scratch the surface of social media influence, which is will be as influential as the television. We are now able to gather information and customized constant with the greatest of ease, now with a lot of the older generations jumping on, they use it completely different from the younger crowds, which is now going to open even more advertisement opportunities.This is why people value their phones most among other things that they have because of our their need of connectivity to the world, especially social media. 

Since I have been doing this type of business for some time, it really helped validate my views on social media. I have been using a lot of these methods learned in business for some time, and being able to be validated by the teaching means that the next important component is consistency. While ideally every business would like to be the next viral hit, the reality is that it takes time to build your audience and brand awareness.  Social media like any other business requires time and effort.

Being in the industry my opinion is a bit biased but I firmly believe that you need to have the proper social platforms to be successful in business, not taking advantage of this free advertisements is just foolish. It is time consuming which is why most businesses see this as more of nuisance but the reality is that we can it is so crucial to your everyday operations. Which is why it is more cost effective to hire an outside company than managing  it themselves. The hardest part of this type of business is calculating the ROI, which makes businesses skeptical when hiring these type of companies.

In conclusion, I really enjoyed this class, I have at times felt that this industry was too good to be true but the reality is that it will continue to be as important that ever and even though I have been doing this for some time, I believe that the future is bright for our fellow entrepreneurs. Thank you for a great semester. 

Monday, May 21, 2018

Week 16 Blog Post 1

Youtube is the best platform to use, the longevity of platform and the future of it is what makes it so appealing. Being able to create compelling video is the best way to create a buzz for your business. This is the missing piece of what my business needs, it is more time intensive due to the production involved with your content.

Instagram is my favorite platform to use because it creates the most engagement on all social media platforms. I think that this is the most popular platform at the moment.

Instagram creates constant engagement so it is one that needs to be worked on daily, as they are key on building your audience.

Facebook can still be effective on a reduced method unless your business relies on this platform for an informational platform. The insights that are available to you are great and can help you keep a pulse on your audience.

Week 16 Blog Post 2

I think that the best tool that i could use more effectively is Youtube, I believe being able use videos is the key to creating more compelling content will drive more viewers to our pages and ultimately our sites and be able to convert them. i believe that it is the missing piece needed to help with our social media on all fronts. Instagram is still for our target market is the best and I believe that we are using the tool effectively.
Insights are some of the most important tools that can help if used correctly being able to get this correctly. Being able to post at the correct times and compelling posts that meet the demographic needs is going to be the best way to increase the audience. If they are not effective you can then use the same analytics to help change your posts.
In order for a business to be successful there needs to significant time invested into all the social media platforms, I would say that on a weekly basis there should be somewhere between 5-10 hours a week. This should include creating posts, pictures and videos, along with engagement on all sites as this is key to be able to continue growing your audience.

Tuesday, May 15, 2018

Week 15 Blog Post 2

In looking at the analytics from Facebook, it gives a lot of insight on your pages traffic. My Facebook page has everything in the positive direction except action on page and videos views, which make sense since the prior week we had a a lot of video content and calls to action.  When the stats point to this, this tells me that we are posting the content that our reader is looking for, and at the same time it will tell us about the ineffective posts as well. The feedback we are receiving is consistent with our posts, especially our poor performing post, which were experimental due to using a fresh tactic in an emoji only post. The consistency in which we post is what sets us apart from the competition.

Week 15 Blog Post 1

The tools that are available to business owners if used correctly, can give you incredible insight, and Google Analytics is the best their is. While tracking your page you can now even have real time stats of where your readers are looking and spending time on. I think that depending on your business the stats that you would need to look at can vary but I feel, that some of the musts have to be; what is attracting you viewers, what are they reading, where they are located and the demographic. If you are starting a business and may not be too sure about your target market, you can see what is bringing the reader to your page. Of course another important feature, and this would be used more for a store would be the conversion rate, being able to see that can make it easier to identify what works and what doesn't. The information that you receive can be vital, if used correctly.

Tuesday, May 8, 2018

Week 14 Blog Post 1

I have two examples of ads that we had created for two different types of events, a recreational sign up and a competitive one. They were aimed at similar demographics in both cases. We also promoted one through the ads and the other was completely organic. In the organic post, which was aimed at the newer parents with young children. In the post we took a picture of one of the girls recreational teams, which featured 7 year old girls smiling proud holding their team banner while wearing their jerseys. We also included a call to action in creating an event on Facebook. The post itself is brief yet informational with some eye catching appeal due to the use of emojis. The overall message is that we are all about fun and soccer. I think this post does target our market correctly while still providing a captivating post.

The second post which was aimed at a competitive tryout, featured a girls team showing raw emotion with the picture being taken after winning a national championship. This also contained a call to action which led them directly to the soccer registration. Although this post was intended for both boys and girls sign ups, the picture used was deliberately aimed girls as they were our primary target for teams. The post was also promoted through Facebook Ads, and was specifically aimed at areas around Oceanside. I also believe that the post brings the correct message and uses captivating content.