Tuesday, February 20, 2018

Blog Post Week 4 Part 2

WWW.ESPN.COM



ESPN has been a mainstay in my knowledge of sports and has been the premier hub for anything sports related. The name in itself is established as the worldwide leader in sports and their up to date information makes them the first source for anything source related. I have always felt that the layout of the site was always effective albeit outdated due to the site not having been revamped for quite some time. I just believe that the site could just use a refresher to give it a modern take but the fact that they are the leaders in sports knowledge is the reason I keep coming back.



WWW.T-MOBILE.COM



Tmobile on the other hand has a very modern website, full of great graphics and great content. The cellular carrier has been changing the ways wireless has been and that mantra definitely appears on their website. Tmobile's efforts has converted me to a customer so I frequent their website as source to handle all of my tmobile related questions. The site is a bit large due to all the fancy graphics and information that is displayed. This would probably be the only change I would make but the site overall is great.



I commented on Marquise Storm, Jesus Origel and Marc Rodriguez.

Blog Week Post 1

I chose Gate and Fences, after looking at the site the first thing I noticed was that there was a lot going on in the page, which made it very confusing to find anything for services that I may need. I think a way to improve this issue would to create an easier to read navigation tool, so that I can find what I would be looking for rather than try to read the small print. The next issue I see, is the overall aesthetic of the webpage design, there is nothing that catches my attention, no graphics or video not having any type of graphics can lead to a customer losing interest in the page and the pictures that are on the page are not high resolution so the quality in itself is very unappealing. I would try to clean up the page as a whole add photos to the dedicated landing page just to give potential customers ease when pulling up the page.  My last observation would be about the amount of wording on the page, if I were to see that much on a page, I would probably just go to the next page of my google search. A successful page needs to be inviting and well put together, a page like this can give me anxiety from the sheer amount of stuff going on in the page.

The next page I reviewed was Riverside Art Center. This page did not have as much going on as the previous page I mentioned however it too still had some fairly small issues that could be addressed for the better.  When scrolling through the page, some parts were hard to read due to the color scheme and the font color chosen for it, a simple change of font color I believe would remedy this first issue.  The other thing I noticed was the Facebook widget in the middle of the page, while I believe it is important to have your social media presence shown on your page, it should be more of an afterthought rather and a central part of the page, either moving it off to the side of the page or just adding their Facebook links would help out immensely. The last observation I had is when you first get on the page, it is clean and easy to read, however the content on the bottom of the page can get lost since it almost seems out of place for a landing page. Giving the information on the bottom of the page its own space would keep it cleanliness of the page as well as still providing more content to the rest of the site.

Next, I scrolled through the National Parks Service page, the graphics were amazing as parks can provide breathtaking scenery but the overall layout of the site was very appealing and made me want to continue browsing the site. Everything was laid out in a very respectful way, there was nothing unnecessary or overwhelming of the site which made this one of my favorite sites to browse.


Lastly, I scrolled through Apple as I have been a loyal customer of theirs for quite some time. They are second to none when it comes to their web design, the graphics are beautiful, the site is inviting and most of what you are looking for is easy to find thanks to the ease of the navigation. Although there was not much actual graphics, the design was very eye catching which is what you would expect from a company like Apple. 

Tuesday, February 13, 2018

Blog Post Week 3B Part 2

Nike
www. Nike.com
Twitter
2/9/18
Facebook
1/28/18
Youtube
2/11/18
Instagram
2/10/18

Their content is first class all the way, they spend a lot of money on creating exciting content and it shows. They are pretty active on all social medias they have linked on their homepage but was actually surprised that they posted a lot less for a company of this size. Very interesting.


Apple
Homepage

Although Apple has social media on all major platforms, there is nothing visible on their homepage.

Instagram
2/13/18
Twitter
Never
Facebook
Never
Youtube
2/13/18

Apple like Nike has great content and they are masters at marketing. I was shocked to see how active they were on Youtube and Instagram but non-existent on Facebook and Twitter.  I have always been very active on twitter and have seen it to be very powerful in contacting people and businesses, but to have no use for it is shocking.

Wendy’s
Homepage
Twitter
2/13/18
Facebook
2/4/18

Instagram
1/31/2018

Wendy’s is pretty active on all their sites as they post weekly like most other larger companies but they seem to be the most active on twitter. They have made themselves quite the brand voice on twitter, don’t believe me read some of their tweets and try not to laugh.

City of Oceanside

Webpage

Twitter
2/13/18

Facebook
2/13/18

Youtube
2/8/18

Surprisingly the City of Oceanside is pretty active with their social media, they do a good job of spreading out information but lack the content that you would find on a large corporation. They seem to be most active on Facebook. I believe due to Facebooks sense of community it makes it easier for the city to use a platform. Not bad in my opinion.


Free Diving Instructors

Homepage

Facebook

2/13/18

Twitter

2/13/18

Youtube
6 years ago

Instagram
2/13/18

I found this business through the City of Oceanside’s Chamber of Commerce. This business creates some beautiful underwater content and uses them well on all their social media sites. Although it is a bit disappointing that they are not active on their YouTube channel as where I feel they already have great content they can use on their channel.

After carefully scanning many websites for their social media, it is pretty clear on how big a part social media plays in business today. The larger companies have the best content but was very shocked by the lack of posting from a company that most likely has a dedicated team to handle their accounts. Content can make or break a company’s image on social media and more importantly on their future clients. The brand that it portrays like Nike, where their contents looks futuristic and inspiring, or the Free Diving Instructors by carefully showing the beauty of their craft. The more a company tried to humanize their posts the more effective they were in creating a big following.

The other part is the engagement for the larger company’s engagement is not as big due to the large followings they have as it can be daunting to reply to everyone that comments on your page. The smaller the company the more engaged they were. Which made it easier to create customers and potential brand champions. I believe that smaller company’s cannot afford to ignore their customers on social media like an Apple or Nike can doing so is possibly social media suicide. 

Blog Post Week 3 Part 1

I used to work as a sales manager for ATT, and know firsthand that sometimes certain issues require patience from the customer. ATT has definitely been known for their customer service issues. When it came time to have an issue taken care of I knew that I would need to be patient. Sometimes you can spend hours taking care of issues which you would think only takes minutes, as I had done several times as a manager. So, when it came time for to have a phone unlocked, I held my breath, and sure enough I got nowhere after several calls.

 After many frustrating calls, I finally took to Twitter, and strongly voiced my displeasures. Within minutes of doing so, I get contacted by ATT through twitter asking for my contact info, I receive a call from them about 5 minutes after I had made the post. What took hours getting nowhere on the phone, Twitter was able to resolve in a matter of minutes. I truly believe that social media can make things happen because larger companies don’t like public detractors especially in the media.

I felt accomplished after I had my issue with ATT resolved and it was refreshing to know the power of Social Media. Knowing this I have now been able to resolve many other issues much easier this way rather than calling through conventional methods. It is true, that social media can be a dangerous thing, but there is still some good in it as well, experiencing it firsthand.

I believe that I would try to be as fair as I possibly can be when it comes to negativity. Taking the complaint/issue and possibly learning from it or standing by what was done. Being able to humanize your business makes it appear more appealing as showing an authentic brand voice. I would also take the positive comments and celebrate them, and try to make my happy customer into a brand champion.

Monday, February 5, 2018

Week 2B: Blogs I commented on

This week I commented on Maxim Cardonna, Paul Wendee, and Ava Domann.

Week 2A: Overview of Social Media

I believe all types of platforms are geared toward personal use but now they have all found ways to be monetized. While its true, apps like Instagram and Twitter are able to tell your personality in both pictures and words. They have both become guilty of creating the social media star, which is a turn off to some. At the moment, I believe that Pinterest at the moment is best personal use, like I mentioned earlier it too has been monetized. Yet, Pinterests ability to display your thoughts for the world to see, as well as keep things private as can be. Which makes it extremely easy to be able to collaborate on your ideas without interaction.

Facebook is the best due to them being able to have paid marketing to specific groups of clienteles. Facebook’s ability to advertise to your core demographic makes it both extremely affordable as well as effective in creating brand awareness. Twitter is also great for business as a customer service-oriented platform.  Twitters ability to have contact with a celebrity or company within 140 characters is awesome. Whether you are showing some love or hate to a company, they have all become very active in the twitterverse. and are actively looking for their next brand champion or quell their next potential issue.

Facebook is still the gold standard of both personal and business use platforms. Personally, you are able to display your thoughts and opinions on either a private or open audience, Businesswise, Facebook’s marketing ability is second to none but their ability to target your niche clients affordably and effectively is really what makes them stand out over the rest of the platforms.

Monday, January 29, 2018