Tuesday, April 17, 2018

Week 11 Blog Post 1

The Oceanside Breakers have a goal of creating an engaged and active community, so email is still a vital tool to keep our customers engaged. Relationship building is key, and through newsletters we like to keep them connected with a monthly issue. I have been looking at different newsletters that I have subscribed to and look at their designs and frequency of them. Some of them I like, others were a bit on the annoying side. I caught myself looking at the headlines of those emails and those were the ones I would open, because that is really what its all about right? attention grabbing? Everything is just a commercial for us. One of the great points that I read in the chapter was about a commercial, the book easily defined it as a something that grabs your attention and gets a reaction. Which as simple as it may seem, that is exactly it. Thats why you have platforms and snapchat and instagram, who are now giving you commercials across your story in short 5 second increments, where you choose to get more information about the potential product. Email newsletters that catch your attention whether its sales driven or relationship building can continue to be a great way to reach whatever your goals may be. Just like every other tool, its just needs to be used effectively to get the best results.

Monday, April 9, 2018

Week 10 Blog Post 2

Ideally in my blog, which focuses on men's lifestyle, I would have categories such as health, fashion, how-to, relationship and personal interest pieces. In order to accomplish in creating and posting relevant and meaningful content, a calendar will be key. Being able to create the posts and schedule them out to weeks ahead not only gives you piece of mind with what is going up on the site but it makes it easier to create content knowing that your site is being updated regularly. I think that these types of categories are what is expected to be for this demographic, there definitely can be other categories you could add but as long as you have a solid core, it will continue to keep your readers engaged.

Week 10 Blog Post 1

The best thing about adding personal experiences, is that whether you are a big time company like Chevy or a small time blog, adding these interest pieces can appeal to all different types of demographics. Being able to humanize yourself through these types of posts create a connection between the writer and readers, which keeps them engaged and returning for more original content. I do believe that picking and choosing when you add these types of pieces is important, as you can tire your potential reader with overwhelming content. Maintaining a balance to your page is key, since you want to make sure that your content varies.

Tuesday, April 3, 2018

Week 9 Alternate Assignment

I picked 4 competitive soccer clubs in the County of San Diego, they are LA Galaxy San Diego, San Diego Soccer Club, Surf Soccer Club, and Vista Storm. These clubs not only represent the different demographics but both the beginning and advanced stages of twitter accounts.

LA Galaxy San Diego

From an active user myself, I definitely have some suggestions with their account. The page is very bland from the moment you visit the page and it is linked with both their Instagram and Facebook accounts, which makes the post pretty tired since it has been spread the same way on all their linked sites. Engagement is nonexistent, as their timeline is so linked account heavy is makes people avoid the page as none of the posts are original. Their cover photo is a bland logo, they should change it up with some pictures of their players or anything really, it's just unappealing.

San Diego Soccer Club

My first thoughts upon visiting the site was that it is appealing, and the content is great. The have lot of pictures of their players, engagement with other accounts, retweets etc.. they are just using twitter the way it should be used. My lone suggestions is that they need to use keywords or hashtags to get a better reach. Their cover photo leaves a bit to the imagination as it does not go with the overall page, again anything would really be better. Overall a great account.

Surf Soccer Club

Possibly the richest club in the county, they put a lot of effort to their account and it shows, they have a great cover photo of coaches, their content and use of hashtags is great. I would probably say maybe to link videos or gifs to their timeline, and possibly be more involved in the conversations, but really I am just being picky. Best I have seen.

Vista Storm

Vista Storm’s page is having a good cover photo and the first tweet is a great picture, but then you quickly realize that they have not only posted the same things several times but they rarely ever tweet. Having this type of timeline basically eliminates an engaged audience as the content is not just dated but repeated. They just need to be more active, as the tweets and content they have is promising. 

Week 9 Blog Part 2

Our twitter account is ran with two separate goals in mind, connecting ourselves in the local business community (sponsorships) and having a voice in anything soccer related. Having these two goals in mind, i had some ideas ready to use for the search: Oceanside, Soccer, Futbol, Local, I also used the location to help find these account in the city we operate. Oceanside brought a lot of results rather quickly and found some small businesses that we not aware of, the other terms on the other hand were a bit more difficult, they led me to people that were within the locale, but weren't in line of who I was looking for. I ended up finding Fratelli's, Swami's Oceanside and Rocking Baja Lobster for my local Oceanside business list. For my other list I was looking for soccer knowledge and insights, but more importantly local and I found 2, Dike and Cesar Hernadez.

 I created 2 lists that fall in line with my initial goals for twitter. local business and soccer knowledge. Creating lists keeps your timeline organized with the information that will be displayed, it can also help identify potential leads or other accounts you can work with. Twitter itself has always been strange in regards to time of day of when you post, I feel that as long as you stay engaged in the conversation the better exposure you have, the other times that I feel tweets are most effective is after big news or accomplishments. Overall being a part of the conversation is key to Twitter.

Tuesday, March 27, 2018

Week 8 Blog Post Part 2

I believe that to help humanize our brand, we need visual social media. Being able to effective use visual social media helps display our status of our club but also helps convey our culture through pictures and video. We want to not only appeal to the parents, who are paying for their children to play but also the players themselves as our tone in Instagram is geared towards them. The businesses I have been researching are not just soccer clubs but are in the soccer environment. They are South Bay Matrix, SD Soccer Shots, Cal South Soccer and Mira Costa College Women’s, they all vary from having a large following to just starting out. After doing some research on these accounts, I have concluded that most of them only have Instagram as their main visual social media account, as I believe this is the most effective place to help humanize their brands. Everyone uses them daily, but they either lack continuity, tone, and sometimes compelling content. I will continue to break down each one of the accounts that I have researched below. 

South Bay Matrix @southbaymatrix

Currently they have a Facebook and an Instagram account, their use of Instagram is basic. They feature their players on their posts but fail to bring original content to their page or videos. Their hashtag game could use some work, as they will only attach 1-2 hashtags to their posts. They currently only have 92 followers with an average like per post at about 15 likes for about a 16% engagement rate. They typically post about once a week and the content is boring, they have announcements through their posts, but they can be unclear or hard to read and the last post was on 3/22/18. Comments on said post are generally around 1 comment per post, depending on the content. After reviewing their posts, I would probably try to use some of their graphics on some of our posts, but realistically we are doing much more than they are on a post by post basis. 

SD Soccer Shots @sd_soccershots

Soccer Shots has a great online presence through both Facebook and Instagram, their content is not only engaging but high quality. They have many action photos of their camps and classes along with some great video. They do use a lot of hashtags, they just need to utilize them effectively with their posts. They currently have 1,418 followers with and average like per post at 30 with a 2% engagement rate. Soccer shots posts are high quality in both terms of picture and video but also in their use of graphics, however they typically post only once a week with their latest post being on 3/19/18. Having high quality content may not translate to many likes but it does work for comments some being from families but mostly from other pages, which makes me think that their followers are not organic. Their use of the graphics on their content is eye appealing, and something that I would like to integrate into our account but overall, they have great stuff just needs better engagement. 

Mira Costa Womens Soccer @mccwsoccer

Now MCC has only their Instagram page as their visual social media platform. Mira costa in general has every platform however we are only researching the Women’s soccer team. They offer many different types of content on their page, from pictures to videos as well as high quality graphic and editing. Their tone for their page can be a bit confusing as they feature posts that are silly, but some that are of a serious tone. Currently MCCWSoccer has 788 followers with an average like of 50-75 likes and an engagement rate of 10%. They post about 2 times a week and feature some great content with some quality editing and with an average of 2-5 likes a post with their latest being 3/19/18. I found that some of the post that they have created can easily transition to our page, as their tone at times sometimes matches ours. Their great editing sets them apart from other accounts, but at times can be somewhat lazy posts. 

Cal South @Calsouthsoccer

Cal South is the largest account that I have researched, they have a 13.4k followers. the content that they display is top quality; having a great balance of pictures and videos. Just a lot of compelling content. Their use of hashtags are effective, the best I have seen. Every post typically has about 701 likes with a 6% engagement rate. Cal South posts at least once a day 7 times a week which is the most active account with the most recent one being 3/26/18. My one criticism with this account is that they post too much, some of the national accounts are effective and only post 2-3 a week. That being said I would like to emulate, the content is great and well executed. 

Monday, March 26, 2018

Week 8 Alternate Assignment Part One

The Oceanside Breakers have been using different social media platforms over the past few years. We have created an Instagram, Snapchat, and YouTube channel for our organization. We have found that our most effective platform is our Instagram, we currently have 1500 followers, and we follow 191 users now. We have always used the Facebook platform to help target the parents of players, but we use Instagram to help target the 18 and under crowd. Along with posting photos of our players, we have used this platform to help bridge the gap between players and colleges. Using Instagram with these two methods has been effective to not only increase our social media presence but also increase our community presence.
We are extremely active on Instagram, whether it be by pictures, videos, or stories, we utilize all these tools to help maximize our brand. On an average day we will post at least once through a normal post, but we will have multiple stories loaded on our profile to increase our chances on the discover page. On a normal day we will typically use anywhere from 2-10 hashtags, but we prominently feature the #Breakermade on all our platforms, as this has helped create a culture of family, development, and character. We usually only follow business pages, that are not only in the Oceanside area but are also active on their own social media. This helps us correctly follow leaders in the Instagram platform while being able to keep growing our page organically.
We are currently working on increasing our presence on our YouTube channel, the lack of having video content has made it difficult to add content to the page. We have planned on not only creating captivating videos of our players, but offering other content like interviews, training guides, and team drills to help increase our popularity.

Instagram: @Oceansidebreakers

Youtube: Oceanside Breakers