The Oceanside Breakers are a non-profit organization which provides recreational and competitive leagues for children ages 4-18 located in the city of Oceanside. The target market is two parts, it is mainly geared to parents and grandparents of the children, as well as the “tweens” as they are a major part of social media. I have found that different platforms are effective for different target markets, Facebook for example is geared more toward the parents and grandparents of children, in which case we use Instagram toward the “tweens,” being able to reach them will in turn reach their parents.
Lastly, we are also targeting businesses in the Oceanside Area in regards to any sponsoring efforts. The platform we use for potential sponsors is Twitter as it has made it easier to get in contact with companies.