Blog Post Week 5 Part 1

I did my research on set 1 and one of the first differences I noticed were in the layout of the site. EconoBum was geared to the modern eco-thinking crowd as where the cheap diapers main point was about their product and not so much the site itself. EconoBum site was thought with shopper in mind, as they were offering an alternative with reusable cloth diapers as opposed to the conventional disposable ones. Cheap Diapers main message was buying in bulk will save you more money than buying at the retail store.

Both of these sites are meant to appeal to the thrifty shopper with Econobum gaining a niche with the environmentally friendly customers. Econo Bum had many different CTA such as finding a store, product reviews and social media platforms. The only call to action for Cheapdiapers was for social media platform.

While EconoBum had the nicest site of the two, I do believe that they have the tone and the design to enhance the product their selling, as where the overall color scheme to the site coincided with environmentally friendly products. Their website was well thought out for making it easier for their customers to find the information that they need rather easily.

Cheap Diapers appeal is to the thrifty shopper, not taking into account the appeal and aesthetics of the site. Their message is very apparent from the landing page, you are there for cheap diapers. Navigating the site was a bit confusing and even for someone who would want to order their product they may not be able to figure it our thus losing on potential customers.