Monday, February 5, 2018

Week 2A: Overview of Social Media

I believe all types of platforms are geared toward personal use but now they have all found ways to be monetized. While its true, apps like Instagram and Twitter are able to tell your personality in both pictures and words. They have both become guilty of creating the social media star, which is a turn off to some. At the moment, I believe that Pinterest at the moment is best personal use, like I mentioned earlier it too has been monetized. Yet, Pinterests ability to display your thoughts for the world to see, as well as keep things private as can be. Which makes it extremely easy to be able to collaborate on your ideas without interaction.

Facebook is the best due to them being able to have paid marketing to specific groups of clienteles. Facebook’s ability to advertise to your core demographic makes it both extremely affordable as well as effective in creating brand awareness. Twitter is also great for business as a customer service-oriented platform.  Twitters ability to have contact with a celebrity or company within 140 characters is awesome. Whether you are showing some love or hate to a company, they have all become very active in the twitterverse. and are actively looking for their next brand champion or quell their next potential issue.

Facebook is still the gold standard of both personal and business use platforms. Personally, you are able to display your thoughts and opinions on either a private or open audience, Businesswise, Facebook’s marketing ability is second to none but their ability to target your niche clients affordably and effectively is really what makes them stand out over the rest of the platforms.

1 comment:

  1. Jose, you bring up a great point about Pintrest, I had completely forgotten about it because I don't use it myself and what I do know about it from word of mouth and what not is that it's a very popular tool for visual reminders.

    Have you personally used Facebook for business?

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