Youtube is the best platform to use, the longevity of platform and the future of it is what makes it so appealing. Being able to create compelling video is the best way to create a buzz for your business. This is the missing piece of what my business needs, it is more time intensive due to the production involved with your content.
Instagram is my favorite platform to use because it creates the most engagement on all social media platforms. I think that this is the most popular platform at the moment.
Instagram creates constant engagement so it is one that needs to be worked on daily, as they are key on building your audience.
Facebook can still be effective on a reduced method unless your business relies on this platform for an informational platform. The insights that are available to you are great and can help you keep a pulse on your audience.