I chose Gate and Fences, after looking at the site the first
thing I noticed was that there was a lot going on in the page, which made it
very confusing to find anything for services that I may need. I think a way to
improve this issue would to create an easier to read navigation tool, so that I
can find what I would be looking for rather than try to read the small print.
The next issue I see, is the overall aesthetic of the webpage design, there is
nothing that catches my attention, no graphics or video not having any type of
graphics can lead to a customer losing interest in the page and the pictures
that are on the page are not high resolution so the quality in itself is very unappealing.
I would try to clean up the page as a whole add photos to the dedicated landing
page just to give potential customers ease when pulling up the page. My last observation would be about the amount
of wording on the page, if I were to see that much on a page, I would probably
just go to the next page of my google search. A successful page needs to be inviting
and well put together, a page like this can give me anxiety from the sheer
amount of stuff going on in the page.
The next page I reviewed was Riverside Art Center. This page
did not have as much going on as the previous page I mentioned however it too
still had some fairly small issues that could be addressed for the better. When scrolling through the page, some parts
were hard to read due to the color scheme and the font color chosen for it, a
simple change of font color I believe would remedy this first issue. The other thing I noticed was the Facebook widget
in the middle of the page, while I believe it is important to have your social
media presence shown on your page, it should be more of an afterthought rather
and a central part of the page, either moving it off to the side of the page or
just adding their Facebook links would help out immensely. The last observation
I had is when you first get on the page, it is clean and easy to read, however
the content on the bottom of the page can get lost since it almost seems out of
place for a landing page. Giving the information on the bottom of the page its
own space would keep it cleanliness of the page as well as still providing more
content to the rest of the site.
Next, I scrolled through the National Parks Service page, the
graphics were amazing as parks can provide breathtaking scenery but the overall
layout of the site was very appealing and made me want to continue browsing the
site. Everything was laid out in a very respectful way, there was nothing unnecessary
or overwhelming of the site which made this one of my favorite sites to browse.
Lastly, I scrolled through Apple as I have been a loyal
customer of theirs for quite some time. They are second to none when it comes
to their web design, the graphics are beautiful, the site is inviting and most
of what you are looking for is easy to find thanks to the ease of the navigation.
Although there was not much actual graphics, the design was very eye catching which
is what you would expect from a company like Apple.