The Oceanside Breakers have been using different social
media platforms over the past few years. We have created an Instagram, Snapchat,
and YouTube channel for our organization. We have found that our most effective
platform is our Instagram, we currently have 1500 followers, and we follow 191
users now. We have always used the Facebook platform to help target the parents
of players, but we use Instagram to help target the 18 and under crowd. Along
with posting photos of our players, we have used this platform to help bridge
the gap between players and colleges. Using Instagram with these two methods has
been effective to not only increase our social media presence but also increase
our community presence.
We are extremely active on Instagram, whether it be by
pictures, videos, or stories, we utilize all these tools to help maximize our
brand. On an average day we will post at least once through a normal post, but
we will have multiple stories loaded on our profile to increase our chances on
the discover page. On a normal day we will typically use anywhere from 2-10 hashtags,
but we prominently feature the #Breakermade on all our platforms, as this has helped
create a culture of family, development, and character. We usually only follow
business pages, that are not only in the Oceanside area but are also active on their
own social media. This helps us correctly follow leaders in the Instagram platform
while being able to keep growing our page organically.
We are currently working on increasing our presence on our YouTube
channel, the lack of having video content has made it difficult to add content
to the page. We have planned on not only creating captivating videos of our
players, but offering other content like interviews, training guides, and team
drills to help increase our popularity.
Instagram: @Oceansidebreakers
Youtube: Oceanside Breakers
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