Thursday, March 1, 2018

Week 6 Alternate Assignment

I have been managing the Oceanside Breakers Facebook since April 2015, at that time the page had about 1400 likes, I have since brought that to 1939 likes, which was done organically. We tend to post about a 3 to 5 times a week on Facebook. We generally put a lot of informational and kid centric posts as our Facebook is aimed at Mom. We have definitely grown in many ways since I took over and feel we give compelling content on a daily basis.



https://www.facebook.com/OceansideBreakers/



I have identified 3 different soccer clubs that we are competing against.



San Diego Surf



https://www.facebook.com/SDSurfSoccer/



This club is considered the leader in youth soccer not just in California but the country, they have produced many professional players both male and female. They are very active on Facebook, posting daily and they have great content and 5,618  likes. Their cover photo is very compelling and their calls to action are well used.



LA Galaxy



https://www.facebook.com/lagalaxysd



This club is arguably second in the county due to their affiliation with the professional MLS club LA Galaxy. The have 4,793 followers, their content is pretty boring, mostly links and not much else. They are still posting pretty actively about 3 times a week. They really need to incorporate more content on the page like videos and photos. They cover photo is also pretty boring.



Vista Storm



https://www.facebook.com/vistastormsoccerclub/



This is one of our rivals, both competitively but also talent wise, they also face a lot of the same financial challenges like we do.  They are not very active on Facebook, and they only have 524 likes which would make sense given the inactivity they have. The cover photo could be better in my opinion, due to the way it was taken. The page is geared toward reviews and information rather than content driven.



In my opinion, Surf is the best page of the ones I have analyzed. I also believe we provide as compelling content as Surf does. They use all types of different media from articles to videos. I definitely consider us to be on the same level as they are.


Here is the page I created.





M11 Media Consulting

https://www.facebook.com/M11-Media-Consulting

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