Week 6 Blog Post Part 2

The difference from post reach and engagement is that reach is the unique number viewers of content that we have on your page or posts. Post engagement is a secondary tool that works off the post reach, simply put engagement is when people actively engage in said post through likes, comments or sharing. Knowing the difference is crucial as it can help a business gauge the interest in both their company and products. Whether a company is launching a new product or service being able to differentiate can help a business either gain ground on their products or maybe needing to pivot to a different strategy to help maximize the effectiveness of social media.

For the Oceanside Breakers, we have an average post reach of 500 organic viewers on a normal post, and on special occasions we have been able to reach an organic reach of 6000 people. Our target market is mostly parents from the ages of 24-40, as they make up the biggest part of our clientele. Having this information helps us in creating the type of compelling posts that will most appeal to our customers.