I picked 4 competitive soccer clubs in the County of San
Diego, they are LA Galaxy San Diego, San Diego Soccer Club, Surf Soccer Club,
and Vista Storm. These clubs not only represent the different demographics but
both the beginning and advanced stages of twitter accounts.
LA Galaxy San Diego
From an active user myself, I definitely have some
suggestions with their account. The page is very bland from the moment you
visit the page and it is linked with both their Instagram and Facebook
accounts, which makes the post pretty tired since it has been spread the same
way on all their linked sites. Engagement is nonexistent, as their timeline is
so linked account heavy is makes people avoid the page as none of the posts are
original. Their cover photo is a bland logo, they should change it up with some
pictures of their players or anything really, it's just unappealing.
San Diego Soccer Club
My first thoughts upon visiting the site was that it is
appealing, and the content is great. The have lot of pictures of their players,
engagement with other accounts, retweets etc.. they are just using twitter the
way it should be used. My lone suggestions is that they need to use keywords or
hashtags to get a better reach. Their cover photo leaves a bit to the
imagination as it does not go with the overall page, again anything would
really be better. Overall a great account.
Surf Soccer Club
Possibly the richest club in the county, they put a lot of
effort to their account and it shows, they have a great cover photo of coaches,
their content and use of hashtags is great. I would probably say maybe to link
videos or gifs to their timeline, and possibly be more involved in the
conversations, but really I am just being picky. Best I have seen.
Vista Storm
Vista Storm’s page is having a good cover photo and the
first tweet is a great picture, but then you quickly realize that they have not
only posted the same things several times but they rarely ever tweet. Having
this type of timeline basically eliminates an engaged audience as the content
is not just dated but repeated. They just need to be more active, as the tweets
and content they have is promising.
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