Nike
www. Nike.com
Twitter
2/9/18
Facebook
1/28/18
Youtube
2/11/18
Instagram
2/10/18
Their content is first class all the way, they spend a lot
of money on creating exciting content and it shows. They are pretty active on
all social medias they have linked on their homepage but was actually surprised
that they posted a lot less for a company of this size. Very interesting.
Apple
Homepage
Although Apple has social media on all major platforms,
there is nothing visible on their homepage.
Instagram
2/13/18
Twitter
Never
Facebook
Never
Youtube
2/13/18
Apple like Nike has great content and they are masters at marketing.
I was shocked to see how active they were on Youtube and Instagram but non-existent
on Facebook and Twitter. I have always
been very active on twitter and have seen it to be very powerful in contacting
people and businesses, but to have no use for it is shocking.
Wendy’s
Homepage
Twitter
2/13/18
Facebook
2/4/18
Instagram
1/31/2018
Wendy’s is pretty active on all their sites as they post
weekly like most other larger companies but they seem to be the most active on
twitter. They have made themselves quite the brand voice on twitter, don’t
believe me read some of their tweets and try not to laugh.
City of Oceanside
Webpage
Twitter
2/13/18
Facebook
2/13/18
Youtube
2/8/18
Surprisingly the City of Oceanside is pretty active with
their social media, they do a good job of spreading out information but lack
the content that you would find on a large corporation. They seem to be most
active on Facebook. I believe due to Facebooks sense of community it makes it
easier for the city to use a platform. Not bad in my opinion.
Free Diving Instructors
Homepage
Facebook
2/13/18
Twitter
2/13/18
Youtube
6 years ago
Instagram
2/13/18
I found this business through the City of Oceanside’s
Chamber of Commerce. This business creates some beautiful underwater content
and uses them well on all their social media sites. Although it is a bit
disappointing that they are not active on their YouTube channel as where I feel
they already have great content they can use on their channel.
After carefully scanning many websites for their social
media, it is pretty clear on how big a part social media plays in business
today. The larger companies have the best content but was very shocked by the
lack of posting from a company that most likely has a dedicated team to handle
their accounts. Content can make or break a company’s image on social media and
more importantly on their future clients. The brand that it portrays like Nike,
where their contents looks futuristic and inspiring, or the Free Diving
Instructors by carefully showing the beauty of their craft. The more a company
tried to humanize their posts the more effective they were in creating a big
following.
The other part is the engagement for the larger company’s
engagement is not as big due to the large followings they have as it can be
daunting to reply to everyone that comments on your page. The smaller the
company the more engaged they were. Which made it easier to create customers
and potential brand champions. I believe that smaller company’s cannot afford
to ignore their customers on social media like an Apple or Nike can doing so is
possibly social media suicide.
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